Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Building strong relationships with clients is key to the success of any business. One way to foster rapport and express gratitude for their support is through purposeful and meaningful client gifts. Offering branded merchandise and custom promotional products as tokens of appreciation is not merely a kind gesture – it also reinforces your brand's presence and adds value to your clients' lives....
Investing in a thoughtful and well-executed B2B Christmas gifting strategy can yield significant benefits for businesses, strengthening relationships with clients and partners, promoting your brand, and generating goodwill. However, to truly maximise the impact and value of your corporate gifting initiatives, ensuring an optimal return on investment is essential....
In today's increasingly eco-conscious world, businesses are recognising the importance of adopting sustainable practices in various aspects of their operations, including their approach to marketing and branding. Eco-friendly promotional products play a crucial role in enhancing brand image by demonstrating a commitment to environmental responsibility, catering to the preferences of a growing consumer base that values sustainability....
The significance of customisable apparel transcends mere promotional purposes. Personalised, branded clothing has the capacity to not only promote brand visibility externally but also has immense potential in fortifying team identity and boosting employee morale internally. By providing custom-made apparel featuring your brand logo and other unique design elements, you can create a sense of unity and belonging among employees, contributing to an inclusive and positive work environment....
Selecting the right promotional products for your B2B marketing efforts can significantly impact the effectiveness of your campaigns and the relationships you forge with clients and partners. With countless options available in the marketplace, it is vital to consider several key factors when choosing promotional items that will resonate with your target audience and leave a lasting impression....
Creating a lasting impression on your clients, business partners, and employees is crucial for nurturing successful B2B relationships. In this article, we'll explore the strategies and techniques for maximising the impact of your B2B corporate gifting campaign, leveraging Withers & Co's expertise in delivering custom promotional products and tailored services to ensure your gifting efforts create memorable experiences for your recipients....
In the competitive B2B landscape, building trust and nurturing lasting connections with clients and partners provide a solid foundation for business success. Beyond corporate gifting, one proven method of fostering these relationships is through B2B loyalty and reward programs....
Event-based gifting represents a growing trend in the B2B landscape, offering an impactful way to enhance experiences, spur engagement, and foster stronger connections with clients and partners. By tapping into the power of event-based gifting, your company can create memorable touchpoints while promoting your brand through thoughtful and relevant gifts that resonate with recipients....
Navigating the complexities of corporate gifting etiquette can be challenging, especially when it comes to maintaining a professional image in the competitive B2B landscape. Understanding the dos and don'ts of selecting, presenting, and delivering gifts can make a significant difference in the perception of your brand and the impact your gifts have on recipients....
Fostering sustainable B2B partnerships is an invaluable goal for any forward-thinking company, and what better way to showcase your commitment to the environment than with eco-friendly corporate gifts? Our list is designed to highlight your environmental values while reaffirming your dedication to a greener business future....
Corporate gifting can play a pivotal role in building and maintaining prosperous B2B relationships. However, navigating the complex world of corporate gifting best practices for B2B companies requires a strategic and empathetic approach to be truly effective. This comprehensive guide aims to uncover the essential dos and don'ts of B2B corporate gifting, guiding you towards choosing the perfect high-quality gifts while respecting your budget and cultural considerations....
In the highly competitive world of business, developing and maintaining strong B2B relationships is crucial for long-term success. Offering thoughtful and unique corporate gifts can play a significant role in cementing these connections, demonstrating mutual appreciation, and fostering a collaborative environment. From timeless classics to innovative and thoughtful offerings, these tried-and-tested gift ideas will showcase your company's values and commitment to supporting your business partners....