7-Eleven Goes Full E-Commerce With 7Collection Store

With the opening of the 7Collection store, 7-Eleven, the maker of the Slurpee and a company that is essentially synonymous with the idea of a network of convenience stores, is going all in rather than just doing one-off campaigns here and there.

The first drop mixes nostalgia, American car culture that goes along with stopping at 7-Eleven, and of course the Slurpee.

The Cars of 7-Eleven collection includes trucker hats (we told you they're popular), a vintage-looking "Where Car" T-shirt, bottle opener keychains, coffee-scented air fresheners (which first made their debut in the Model 711 advertising car), and car decals.

The Slurpee is the focal point of the other collection, which also includes shirts with the current and classic Slurpee logos, hats, totes, and Funko Pop! Collectables. To serve as pride souvenirs, some of the hats have rainbow designs.