Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Source: Douglas Greenwood from Highsnobiety. From humbling beginnings in the Bronx the Yankees logo is now being used seen on a Gucci runway in Milan, here’s how the iconic ‘NY’ insignia transcended sport and became recognizable the world over. First, let’s look at the Yankee Insignia’s inception The Yankee logo we know and love has a strange backstory, rooted in New York’s other symbolic squad: the NYPD....