Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Is your restaurant or bar selling merchandise? Should it be? Off-menu items like merchandise are proving more popular in US bars and restaurants, and it is something I think the New Zealand market should be exploring. Below is an edited version of the New York Times article: A year ago, Humberto Leon opened a restaurant with his family on the northeast side of Los Angeles....