Baskin-Robbins - New Brand, New Merch
According to a press release from Baskin-Robbins, "seizing the yay" implies "celebrating the simple moments of joy that ice cream can provide to your day. " When you visit your local Baskin-Robbins, you'll find that the logo, packaging, employee uniforms, and other elements have all been redesigned. Of course, Baskin-Robbins' three new flavours (including a non-dairy option!) and a slew of merch can help you join in the fun....