Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
If you're in the B2B world, you're no stranger to the concept of corporate gifting. It's a tried and true tactic that can help build lasting relationships, foster goodwill, and even open up new business opportunities. But, let's be honest here, as much as we love receiving gifts, giving them, especially in a corporate setting, is a whole different ball game....
Giving a gift is a universally accepted way to show appreciation, build relationships, and express a variety of sentiments. But when it comes to corporate gifting, especially in a B2B context, the stakes are often higher. It's not just about picking out a nice bottle of wine or a box of chocolates; you're aiming to impress, to stand out, and to reflect your company’s values and quality....
In the hustle and bustle of the business world, standing out from the crowd can be a daunting task. When it comes to B2B marketing, it's not just about being different, it's about being innovative, being sustainable, and showing your potential clients that you're a forward-thinking business. One of the ways to do this is by choosing eco-friendly promotional products....
Building a B2B brand is no easy task, and it goes beyond just a catchy logo or a neat tagline. Your brand represents your identity, your values, and what you bring to the table. But, how do you make your brand stand out and create a lasting impact? Enter custom apparel. Shirts, caps, hoodies, you name it....