Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
In today’s competitive marketplace, mastering the art of personalised customer service is not just an option; it’s an essential strategy that sets us apart from the competition. At the heart of our business, we focus on creating real connections with our customers....
Seasonal corporate gifting is an art that harmonises thoughtful giving with strategic brand enhancement. As we navigate each season, the opportunity to strengthen connections with clients, employees, and partners through well-chosen gifts becomes crucial. These tokens of appreciation not only reiterate our commitment to these relationships but also underscore our brand's thoughtfulness and attention to detail....
In the realm of marketing, the quality of your print materials can speak volumes about your brand before a word is even read. As we navigate the bustling market of promotional products, it's pivotal to understand that the way we present our brand can significantly influence customer perception and interaction. High-quality prints are not just a choice; they are essential....
Effective marketing strategies have never been more crucial as businesses seek to differentiate themselves in today's competitive landscape. A powerful way to make your brand stand out among the competition is through the use of innovative custom promotional products. These items not only enhance your brand's visibility and create memorable experiences for customers but also provide lasting value that promotes customer loyalty and encourages repeat business....
In a world where brand recognition is more important than ever, businesses must continuously seek innovative ways to build and maintain a strong brand image that resonates with consumers. One highly effective marketing and branding solution is the use of custom corporate apparel....
In today's fast-paced and ever-evolving business landscape, it's crucial for organisations to continually invest in their single most valuable asset – their workforce. As one powerful means of fostering a strong and vibrant workplace culture, employee recognition has emerged as an essential tool for acknowledging exceptional efforts, celebrating key milestones, and promoting a sense of loyalty and belonging among staff....
In an age marked by increased environmental awareness and a growing push for sustainable practices, businesses are continuously seeking ways to reduce their impact on the planet and convey their commitment to eco-friendly values. One impactful way to communicate this message is by integrating sustainable custom merchandise into your marketing strategy....
Promotional products play a crucial role in amplifying brand recognition and creating memorable impressions on your target audience. With the right blend of creativity, strategy, and quality, promotional items can serve as powerful marketing tools, forging strong connections with customers, prospects, and stakeholders....
The art of B2B corporate gifting can be intricate, requiring a delicate balance of thoughtfulness, professionalism, and creativity. For businesses embarking on a gifting strategy, a plethora of questions and concerns may arise....
Trade shows and industry events offer an unparalleled opportunity for businesses to network, showcase their products and services, and generate valuable leads. To make the most of these occasions and maximise your brand's impact, it's crucial to invest in creative and strategic promotional tactics....
In today's hyper-competitive business environment, organisations are increasingly aware of the crucial role employee wellbeing plays in driving success, engagement, and productivity. As a result, many businesses are shifting their focus to corporate gifting strategies that prioritise employee wellness, aiming to create lasting, positive change in their workforce's daily lives....
The world of corporate gifts and promotional products is a competitive space, with businesses striving to create lasting impressions by offering unique and visually striking items. High-quality prints play a vital role in achieving this goal, elevating standard merchandise to unforgettable keepsakes that enhance brand recognition and loyalty....