Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
With competition soaring in the business landscape, devising a robust B2B marketing strategy is essential for standing out and capturing the attention of potential clients and partners. One highly effective approach involves integrating innovative promotional products that not only boost brand visibility but also create memorable impressions....
Trade shows and exhibitions are excellent opportunities for B2B companies to showcase their products, services, and brand to a diverse audience. To maximise the impact of your presence, selecting the right promotional products is critical. Thoughtfully chosen branded merchandise enables you to make a strong and memorable impression, attracting potential clients and partners, and fostering memorable connections....
In today's ever-evolving business landscape, standing out from the competition is crucial for success. To captivate your target audience and make a lasting impression, you need to invest in marketing strategies that effectively promote your brand. One increasingly popular approach is the use of high-quality printed promotional products. These custom-made items not only increase brand visibility but also foster a sense of connection with your audience....
The global shift towards sustainability and environmental awareness is affecting all aspects of our lives – from the products we buy to the way we conduct our businesses. In response to this growing demand for eco-friendly solutions, more and more companies are embracing sustainability as a core aspect of their brand identity and ethical values....
Planning a successful event requires attention to detail, creativity, and the ability to leverage various strategies to leave a lasting impression on your attendees. One significant aspect of creating a memorable event experience is incorporating innovative event merchandise and unique promotional products that not only captivate your audience but also provide them with a meaningful token to remember your brand....
In the non-profit sector, building a strong community and effectively conveying your organisation's values and mission is paramount to driving engagement and support from donors, volunteers, and beneficiaries. Utilising custom-branded merchandise can play a significant role in enhancing your non-profit's identity, outreach, and overall impact....
An often-overlooked aspect of branded merchandise is the presentation of the products themselves. Custom packaging design can make a world of difference in elevating your brand's appeal and leaving a lasting impression on recipients. By investing in bespoke product presentation solutions, you can create an unboxing experience that resonates with your audience, effectively showcases your brand's values and aesthetic, and enhances your overall impact....
Employee satisfaction and retention are important factors for a thriving business. A satisfied workforce results in a more productive and harmonious work environment, ultimately driving business success. One effective way to boost employee satisfaction and promote a positive company culture is by incorporating custom-branded merchandise into your internal employee engagement and recognition initiatives....
In a competitive business landscape, connecting with niche audiences can provide a unique advantage by tapping into specific markets, addressing unmet needs, and standing out from the competition. Custom promotional products are a powerful tool for targeting niche markets, allowing your business to tailor its merchandise to appeal to the unique interests and preferences of a specialised audience....
Non-profit organisations must continuously seek innovative ways to garner support, engage donors, and raise funds for their vital missions. Custom promotional products are an effective and versatile tool that can boost the impact of non-profit fundraising campaigns, helping to expand reach, raise awareness, and generate vital financial support....
As the world becomes increasingly environmentally conscious, companies are beginning to embrace sustainable practices and eco-friendly initiatives as a means of demonstrating their commitment to making a positive impact. One effective way for brands to showcase their dedication to sustainability is through the use of eco-friendly custom promotional products....
Promotional merchandise campaigns are a staple in modern marketing, allowing businesses to engage directly with their target audience, boost brand awareness and enhance customer loyalty. Done correctly, a carefully crafted promotional campaign can leave a lasting impression, resonating with customers and staying at the forefront of their minds long after they've interacted with your brand....