Old Spice Turns Mundane Maintenance Into Genius Promotion

You know how staff come out in basketball games and mop up the floor during play stoppages so the players don't slip? It's a mundane, forgettable part of the live sports experience that you likely miss by going to the bathroom or getting snacks. But, Old Spice has decided to capitalise on this dull, albeit necessary, part of the game by creating giant sticks of deodorant to cover the mops, and recruiting people to "deodorize" the court, dubbing them the Sweat Mop Boys in a glorious display of wordplay and satire.

This would be cool to see at a NZ Breakers game, maybe with Lynx.

Withers & Co your source for creative promotional products NZ wide.

Source: Brendan Menapace