In the competitive landscape of the business-to-business (B2B) industry, standing out from the crowd is more crucial than ever. One effective strategy that's often overlooked is custom packaging. It’s not just about wrapping up an item and shipping it out, it's about creating an unforgettable experience that starts the moment your client lays eyes on the package. We live in a world governed by visuals, and first impressions matter....

Trade shows are a fantastic opportunity to make your brand shine, but let's be honest, it can be a bit overwhelming too. With countless businesses vying for attention, how do you ensure that your brand stands out from the crowd? One unconventional yet effective strategy that you might not have considered yet is the use of strategic promotional products....

Navigating the festive season in the business world can be a tricky affair, especially when it comes to B2B gifting. It's not just about picking out a nice present; it's a strategic move, a relationship builder, and sometimes, a potential minefield of faux pas....

In the world of business, it's no secret that a strong team and a recognisable brand can be two of your biggest assets. But did you know that these two elements can actually work hand in hand? That's right, by leveraging custom apparel, you can not only boost your team's morale but also enhance your brand exposure.   Think about it....

Understanding the tax implications surrounding corporate gifting is essential for B2B companies in New Zealand. This comprehensive guide will demystify the tax landscape surrounding corporate gifting, providing businesses with valuable insights into claimable expenses, necessary documentation, and the best practices for maximising deductions. Additionally, we will touch on the high-quality, tax-deductible gift options available through Withers & Co to cater to your business needs....

The festive season offers an excellent opportunity to show appreciation to your clients and business partners, leaving a lasting impression with thoughtful, unique gifts. This listicle presents 10 creative B2B Christmas gift ideas that cater to different tastes and preferences, highlighting the importance of corporate gifting and the convenience of partnering with Withers & Co for your custom merchandise needs....

A strategic corporate gifting strategy can significantly strengthen your B2B partnerships, solidify brand recognition, and improve customer loyalty. However, navigating the complexities of selecting and sending the right gifts to make a lasting impression can be daunting for those new to B2B gifting....

The festive season offers a prime opportunity for businesses to strengthen relationships and show appreciation to their valued clients and partners. By offering creative and thoughtful B2B Christmas gifts, your company not only demonstrates its gratitude but also fosters lasting connections in the corporate world. In this article, we present a curated list of seven unique B2B gift ideas guaranteed to leave a lasting impression....

In a world where environmental concerns are increasingly at the forefront of consumer consciousness, businesses that demonstrate a commitment to sustainability and eco-friendly practices have a competitive advantage. By incorporating eco-friendly promotional products into their marketing strategy, companies can effectively communicate their dedication to environmental responsibility, strengthening their brand image and creating lasting connections with customers who share their values....

Creating and maintaining a positive work environment is essential for employee satisfaction, morale, and productivity. One effective way to achieve this is through the thoughtful selection and presentation of corporate gifts, tailored to the unique preferences of each team member....

In the competitive world of B2B relationships, creating brand visibility and recognition is crucial for success. Custom promotional products are an effective strategy to ensure your brand remains top-of-mind with clients and partners. In this blog post, we will highlight the top nine B2B promotional products that can significantly enhance your brand's visibility, fostering long-lasting connections and tangible results....

Employee engagement and company morale are critical components of a thriving business. Engaged employees are more productive, loyal, and driven to contribute to a company's success. One overlooked yet highly effective tool for promoting employee engagement and boosting company morale is the use of branded apparel....