Starbucks Merchandise Sales Soar
Interesting timeline this:
2017, Starbucks closes online merchandise sales, only sells in-store.
2018, Starbucks cuts merchandise stock in-store by 30% to combat “Crowded Shelves”.
2019, COVID-19.
2020, Starbucks merchandise sales via 3rd party online retailers increases by 100%.
Not even COVID-19 can stop merchandise sales!!
Source: Brendan Menapace