Trend - Multiple Logo

Here is a trend to watch, Multiple logos on apparel. We have seen it in marketing from Culture Kings in Australia and from brands like Nike and New Era.

It will be interesting to see what the uptake is like in New Zealand as it isn't the cheapest way to produce merchandise, and that is traditionally been the focus of New Zealand buying patterns. That being said with more brands becoming available to the wholesale market in New Zealand we have seen an uptick in higher-end purchases like Moleskine, Camelbak or Stanley.