UFC goes Print on Demand with Merch & Apparel

The Ultimate Fighting Championship (UFC) and e-commerce behemoth Amazon have agreed to a new licencing agreement. The Ultimate Fighting Championship (UFC) and e-commerce behemoth Amazon have agreed to a new licencing agreement.

In accordance with the deal, the mixed martial arts (MMA) promotion will work with Amazon Merch on Demand, the online retailer's print-on-demand service, to introduce a new line of merchandise with a variety of creative designs. The agreement covers UFC-branded clothes and accessories.

“We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans,” said Tracey Bleczinski, senior vice president of UFC global consumer products.

“UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”