The Value of Providing Company Branded Merch for Employees

Deploying promotional products and branded merch is a cost-effective strategy to help get your brand recognized in New Zealand’s competitive business environment, especially during the warmer summer months when people are out and about enjoying the nice weather. Providing these tools to your best brand ambassadors, your frontline employees, helps convey a sense of professionalism in your workplace and facilitates team building for your employees who are wearing or using items with your brand prominently displayed.

Branded Merch and Apparel Does More than Protect Employees from the Elements

Many of us associate summer with outdoor activities, relaxation and fun in the sun, but most of us still have to work and for some of us working outdoors can present hazards such as hot temperatures, dehydration, precipitation, sunburn and having to adapt quickly to New Zealand’s changing weather patterns where, as the saying goes, “you can experience four seasons in a day!” However, these conditions also present an opportunity for savvy employers to outfit their team members, not only with gear and apparel that’s suited to the elements, but that also features your company branding prominently displayed in style. 

This approach communicates pride in the products or services you offer and can attract positive attention from customers or prospects interested in your offerings, employment possibilities at your workplace or even in the branded merch items themselves invoking responses like: “that’s a cool custom pen you’ve got there… where can I get one of those?” Having a supply of branded give-aways on hand and accessible, especially for employees interacting with the public, can help strengthen connections and create feelings of reciprocity for customers and prospects who may now feel more obligated to do business with you after receiving a nice branded pen, t-shirt, hat… well you name it; at Withers, we can create it!

Personalized Promotional Gifts Let Employees Know They are Appreciated

For employees, there are benefits beyond the practical reasons of being sharply dressed for whatever conditions they might experience. When employers provide branded merch and custom apparel that is useful, aligns with company values and budgets, suits individual employees’ tastes or is personalised in some way that is unique to them, such as having their name embroidered on a company jacket, or a drink bottle styled in their favourite colours, this can be a real morale booster. These small branded business gifts convey a sense of appreciation for the employees doing the heavy lifting of keeping a company running, affirming that they are valued team members whose contributions are noticed and that they are entrusted to represent the organization in ways that are clearly visible to the public.

Team jackets, for example, that are customized by our designers and delivered on-time by our fulfillment team at Withers, can contribute to a professional work culture and overall sense of team spirit. Such intangibles are not always easy to instill, but the gains resulting from an engaging, committed team are increased productivity, higher staff retention and a happier workplace – the name on the jacket says a lot and can stand for a lot more.

A Company Culture that Utilizes Promotional Items is Good for Business

Creating a team culture that is familiar with and understands the value of utilising promotional items across the organization can be good for business in other ways. Branded merch, that is tastefully styled and presented, increases brand exposure and entices prospects to create positive associations with your brand. Customers who wear and use your merch, are more likely to spread the good word about your company, referring their friends, family and associates to purchase your goods and services and this impression has staying power over the long-haul.

A recent study by ASI Research found that: “57% of consumers who own promo products report that they have kept some for more than 5 years.” When customers see your logo on an item that they value or find useful, even if the interaction took place years ago, this reinforces their positive experiences with your brand, affirming past purchases and increasing the potential that will continue to do business with you down the road.

Withers & Co. has You Covered for all Your Branded Promotional Items

Please contact us and let us know what types of promotional products that you may be looking for, along with any design or delivery ideas you have in mind. Whether your designs are just about ready to go, or you have some ideas that you’d like to talk through with us, we’d be happy to hear from you!