Cigna Insurance Triple Thread Blankets

Cigna Insurance knows the power of branded merchandise in creating memorable activations, and for the Hawkes Bay Marathon they wanted to create a post-race chill-out zone where participants and their families could unwind, soak in the moment, and enjoy the event’s atmosphere. They had the vision but needed just the right picnic blanket to tie everything together.

These Custom Triple Thread Blankets Added Vibrancy to the Event!

The result? Custom Triple Thread Blankets that added a vibrant and inviting touch to the setup. These weren’t your standard picnic rugs—designed with a bold blue pattern and Cigna branding, they felt fresh, functional, and fun. The blankets complemented the chill-out zone’s relaxed vibe, scattered across the grass amidst bean bags, games, and hay bales. 

 

 

Produced on a tight three-week timeline, the blankets became the centerpiece of Cigna’s activation, seamlessly blending functionality, style, and originality. Seeing families and runners kick back on these blankets, sharing laughs and making memories, made this project special. It was great to be part of something that not only looked good but also brought people together after such a big accomplishment.