The Ice-Watch brand enjoys high visibility, whether on the wrist, in the "BeCubic" boxes, on social networks (4,500,000+ Facebook fans) or through the vast network of Flagship Stores, Ice- Stores, kiosks and retail outlets. The collections have generated multiple product placements on the international music scene: Black Eyed Peas, Jennifer Lopez, David Guetta, etc. Their muscular dynamism attracted great sportsmen who played the ambassadors.