Archive: Feb 20, 2018, 12:00 AM
Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Detroit Pistons Use Promotional Seat Covers to Make Money Off Empty Arena
Searching the globe for promotional product news Withers & Co came across this hard luck story. . . Good News, Bad News from the Detroit Pistons. Bad news is our crowd attendance ranking is 29/30 teams (1/30 being good lol). Good news is that we have managed to monetise our empty seats by putting branded seat covers on them all - boom! Every cloud right. . ....
The NFL Wants to Be Your Favorite Lifestyle Brand
The NFL is working hard, and I mean HARD to position itself as a lifestyle brand - and why wouldn't you when in 2017 they pulled nearly 2 Billion (US$) sponsorships, licensing and merchandise including jerseys, caps, t shirts, blankets and mugs. With numbers like that they would be mugs not too....
Winter Olympics Plush Toys
New Zealanders might not have picked up on this story like the rest of the world has given New Zealand are yet to hit the podium at the 2018 Winter Olympics, but it is making waves overseas....