Giving a gift is a universally accepted way to show appreciation, build relationships, and express a variety of sentiments. But when it comes to corporate gifting, especially in a B2B context, the stakes are often higher. It's not just about picking out a nice bottle of wine or a box of chocolates; you're aiming to impress, to stand out, and to reflect your company’s values and quality....
In the hustle and bustle of the business world, standing out from the crowd can be a daunting task. When it comes to B2B marketing, it's not just about being different, it's about being innovative, being sustainable, and showing your potential clients that you're a forward-thinking business. One of the ways to do this is by choosing eco-friendly promotional products....
Building a B2B brand is no easy task, and it goes beyond just a catchy logo or a neat tagline. Your brand represents your identity, your values, and what you bring to the table. But, how do you make your brand stand out and create a lasting impact? Enter custom apparel. Shirts, caps, hoodies, you name it....
Navigating the world of B2B corporate gifting can be a complex and challenging endeavour. To create lasting impressions and foster strong business relationships, it's crucial to develop a thoughtful and effective gifting strategy. This Beginner's Guide to Planning a B2B Corporate Gifting Strategy will provide actionable insights into the key factors to consider when crafting your plan and illustrate the indispensable role Withers & Co plays in the process....
Navigating the complex landscape of B2B gift-giving can be a daunting task, with various factors to consider, such as price, timing, and cultural nuances. In this comprehensive guide, we offer valuable insights into the dos and don'ts of B2B gift-giving etiquette, ensuring your business makes a positive and lasting impression on clients and partners....
In today's competitive business landscape, companies continuously seek ways to create lasting impressions and strengthen their B2B relationships. While traditional corporate gifts still hold their place, adopting a more creative and innovative approach to gifting can help differentiate your brand, capture attention, and foster strong connections....
In today's increasingly digital business landscape, virtual events and remote work situations have become the norm. While this shift presents new challenges, it also highlights the critical role that corporate gifting plays in fostering connections and maintaining strong B2B relationships. This guide will provide valuable advice for mastering B2B corporate gifting during remote events, showcasing Withers & Co's range of unique digital gift solutions and international delivery capabilities....
In the competitive landscape of the business-to-business (B2B) industry, standing out from the crowd is more crucial than ever. One effective strategy that's often overlooked is custom packaging. It’s not just about wrapping up an item and shipping it out, it's about creating an unforgettable experience that starts the moment your client lays eyes on the package. We live in a world governed by visuals, and first impressions matter....
Trade shows are a fantastic opportunity to make your brand shine, but let's be honest, it can be a bit overwhelming too. With countless businesses vying for attention, how do you ensure that your brand stands out from the crowd? One unconventional yet effective strategy that you might not have considered yet is the use of strategic promotional products....