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Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

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The Do's and Don'ts of B2B Christmas Gifting: Etiquette and Best Practices

The Christmas season offers an excellent opportunity to show your appreciation and solidify partnerships with business associates. However, navigating the realm of B2B Christmas gifting can be challenging, and understanding the do's and don'ts of corporate gifting is crucial for making the right impression....

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Boost Employee Morale and Strengthen Team Bonding with Customised Corporate Gifts

In today's competitive business environment, a strong company culture is essential for attracting and retaining top talent. One powerful way to enhance morale and foster meaningful connections within your team is through the thoughtful provision of customised corporate gifts.   In this comprehensive guide, we will discuss the importance of customised corporate gifts in maintaining a positive company culture and driving employee recognition....

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Leveraging Technology for Innovative Promotional Products in B2B Marketing

In today's rapidly evolving digital landscape, technology plays a pivotal role in our daily routines. For B2B marketers, harnessing the power of technology-based promotional products can lead to increased brand exposure and cultivate a perception of innovation, resulting in stronger business relationships....

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A Comprehensive Guide to Selecting the Perfect B2B Christmas Gift

The festive season is the perfect opportunity to express appreciation and gratitude towards your business partners, and there's no better way to do so than through thoughtful and impactful B2B Christmas gifts. However, selecting the perfect present can be a challenging task, as striking the right balance between personalisation and professionalism is essential....

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Crafting a Successful B2B Corporate Gifting Strategy: Where to Begin?

If you're in the B2B world, you're no stranger to the concept of corporate gifting. It's a tried and true tactic that can help build lasting relationships, foster goodwill, and even open up new business opportunities. But, let's be honest here, as much as we love receiving gifts, giving them, especially in a corporate setting, is a whole different ball game....

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The Art of Gifting: Luxury B2B Corporate Gift Ideas to Impress Your Clients

Giving a gift is a universally accepted way to show appreciation, build relationships, and express a variety of sentiments. But when it comes to corporate gifting, especially in a B2B context, the stakes are often higher. It's not just about picking out a nice bottle of wine or a box of chocolates; you're aiming to impress, to stand out, and to reflect your company’s values and quality....

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Boost Your B2B Marketing Efforts with Eco-Friendly Promotional Products

In the hustle and bustle of the business world, standing out from the crowd can be a daunting task. When it comes to B2B marketing, it's not just about being different, it's about being innovative, being sustainable, and showing your potential clients that you're a forward-thinking business.   One of the ways to do this is by choosing eco-friendly promotional products....

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Maximising the Impact of Your B2B Branding with Custom Apparel

Building a B2B brand is no easy task, and it goes beyond just a catchy logo or a neat tagline. Your brand represents your identity, your values, and what you bring to the table. But, how do you make your brand stand out and create a lasting impact? Enter custom apparel. Shirts, caps, hoodies, you name it....

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A Beginner's Guide to Planning a B2B Corporate Gifting Strategy

Navigating the world of B2B corporate gifting can be a complex and challenging endeavour. To create lasting impressions and foster strong business relationships, it's crucial to develop a thoughtful and effective gifting strategy. This Beginner's Guide to Planning a B2B Corporate Gifting Strategy will provide actionable insights into the key factors to consider when crafting your plan and illustrate the indispensable role Withers & Co plays in the process....

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Mastering B2B Gift-Giving Etiquette: A Comprehensive Guide

Navigating the complex landscape of B2B gift-giving can be a daunting task, with various factors to consider, such as price, timing, and cultural nuances. In this comprehensive guide, we offer valuable insights into the dos and don'ts of B2B gift-giving etiquette, ensuring your business makes a positive and lasting impression on clients and partners....

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The Art of Corporate Gifting: Strengthening B2B Relationships Through Creative Gifts

In today's competitive business landscape, companies continuously seek ways to create lasting impressions and strengthen their B2B relationships. While traditional corporate gifts still hold their place, adopting a more creative and innovative approach to gifting can help differentiate your brand, capture attention, and foster strong connections....

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Master the Art of B2B Corporate Gifting for Remote Events

In today's increasingly digital business landscape, virtual events and remote work situations have become the norm. While this shift presents new challenges, it also highlights the critical role that corporate gifting plays in fostering connections and maintaining strong B2B relationships. This guide will provide valuable advice for mastering B2B corporate gifting during remote events, showcasing Withers & Co's range of unique digital gift solutions and international delivery capabilities....

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