Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
In the dynamic world of marketing and brand promotion, creating a lasting impression and fostering brand loyalty amongst your target audience is paramount. One potent tool at your disposal for achieving these objectives is branded apparel. From custom t-shirts to embroidered jackets, incorporating branded clothing into your promotional strategy offers a host of benefits for both external brand exposure and internal team morale....
The festive season is upon us, and with it comes the opportunity to express our gratitude, celebrate milestones, and spread joy among those we hold dear – including our valued clients, employees, and partners....
In today's competitive business environment, establishing a strong and coherent brand image is crucial for success. An integral component of your branding strategy lies in the quality of your printed materials, such as promotional items, business cards, and signage. High-quality prints not only capture attention but also convey a sense of professionalism and your company's commitment to excellence....
Planning a successful event requires attention to detail, creativity, and the ability to leverage various strategies to leave a lasting impression on your attendees. One significant aspect of creating a memorable event experience is incorporating innovative event merchandise and unique promotional products that not only captivate your audience but also provide them with a meaningful token to remember your brand....
Creating and maintaining strong business relationships is essential for achieving long-term success in a competitive market. Whether it's fostering goodwill with clients, nurturing strategic partnerships, or motivating employees, harnessing the power of corporate gifting can have a significant impact on your business ecosystem....
In the non-profit sector, building a strong community and effectively conveying your organisation's values and mission is paramount to driving engagement and support from donors, volunteers, and beneficiaries. Utilising custom-branded merchandise can play a significant role in enhancing your non-profit's identity, outreach, and overall impact....
An often-overlooked aspect of branded merchandise is the presentation of the products themselves. Custom packaging design can make a world of difference in elevating your brand's appeal and leaving a lasting impression on recipients. By investing in bespoke product presentation solutions, you can create an unboxing experience that resonates with your audience, effectively showcases your brand's values and aesthetic, and enhances your overall impact....
Corporate gifting is an essential aspect of modern business culture, serving as a powerful tool for expressing appreciation, strengthening relationships, and leaving a lasting impression on clients, employees, and stakeholders. Choosing the ideal corporate gift can be a challenging task, requiring consideration of multiple factors to ensure the selected items not only resonate with the recipients but also align with your brand values and corporate objectives....
Promotional products, when implemented effectively, can be a powerful marketing tool to strengthen your brand's visibility, nurture customer relationships, and create memorable connections. A well-executed promotional product campaign not only encourages customer loyalty but also drives new leads, enhances brand equity, and ultimately boosts your bottom line....
Custom branded corporate apparel is a powerful element of a comprehensive employee engagement strategy, elevating your company culture by fostering a sense of unity, pride, and purpose among your team members. When employees are proud to wear your company's branded apparel, it not only strengthens their connection with your brand but also positions them as ambassadors, showcasing your brand identity and boosting its visibility within their communities....
In today's competitive landscape, incorporating sustainable practices and eco-friendly promotional merchandise into your branding strategy has become increasingly important. With growing consumer awareness of environmental issues, businesses have a significant opportunity to stand out by demonstrating their commitment to sustainability and reducing their environmental impact....
Trade shows present companies with a unique opportunity to showcase their products and services to large audiences, connect with industry professionals, and enhance brand exposure. To maximise the impact of your trade show participation, it's crucial to devise effective strategies that consistently grab the attention of attendees and create a memorable impression....