Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
The Kansas City Royals have come up with a pretty cool concept -instead of letting old promotional items sit in storage, the team decided to hold their first ever “Garage Sale,” inviting fans to come to Kaufmann Stadium and purchase the items, including hats, jerseys and bobbleheads, for cheap. The event took place this past Saturday, Nov....
Are you ready to feel old? *NSYNC, the greatest boy band of the '90s (you heard me, Backstreet Boys fans) is gearing up to celebrate its 20th anniversary. We'll give you some time to let that fact sink in, but in the meantime, you can read about the accompanying merchandise line the band is launching to celebrate....
Certain words have a notable knack for producing smiles, with “vacation,” “sleep,” “free” and “raise” being among the finest friends to faces. Fewer examples, though, can engender such anticipation and subsequent satisfaction as “pizza,” which has attained global adulation that not many foods can counter....
In honor of 8 Mile’s 15-year anniversary, Eminem took to Instagram to tease a capsule collection with Carhartt that takes inspiration from the iconic hip-hop drama. The photo posted to Instagram teases a co-branded beanie and matching T-shirt, which will presumably release along with other products on Shady Records’ site some time in November, as stated on the official website....
Activations - Some Suggestions Read this article on linkedin the other day, and thought we would share it, as using merchandise and apparel to leverage sponosorships at activations is becoming a bigger part of our business at Withers & Co....
Because of their incredible skills and often exorbitant salaries, sports fans expect athletes to give them so much, namely, among other endowments, stellar efforts, bragging rights and coveted championships....
Excitement levels were at fever pitch heading to our first NFL game. Of course we were looking forward to the game, but more so the merchandise that we were going to see, and we weren’t disappointed. The main thing we noticed was the differences… Fan Engagement We lost track of the number of times the crowd was brought into the game by the Jets staff....
New hire gifts are all the buzz in the workplace lately. And rightfully so....
Gildan was established by the Chamandy family in 1984, after a long period of steady growth the brand has gone bananas in the last three years. 2014 saw the acquired Comfort Colors, this was followed by the acquisition of Alstyle in 2017, and most recently American Apparel in 2017....
People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....
Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business. Howard Schultz from Starbucks’s said it best. He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....
