No Oscar Sweatshirts this year
Not sure about you, but I have been watching a lot more TV than movies in the last 12 months....
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Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Detroit Pistons Use Promotional Seat Covers to Make Money Off Empty Arena
Searching the globe for promotional product news Withers & Co came across this hard luck story. . . Good News, Bad News from the Detroit Pistons. Bad news is our crowd attendance ranking is 29/30 teams (1/30 being good lol). Good news is that we have managed to monetise our empty seats by putting branded seat covers on them all - boom! Every cloud right. . ....
The NFL Wants to Be Your Favorite Lifestyle Brand
The NFL is working hard, and I mean HARD to position itself as a lifestyle brand - and why wouldn't you when in 2017 they pulled nearly 2 Billion (US$) sponsorships, licensing and merchandise including jerseys, caps, t shirts, blankets and mugs. With numbers like that they would be mugs not too....
Winter Olympics Plush Toys
New Zealanders might not have picked up on this story like the rest of the world has given New Zealand are yet to hit the podium at the 2018 Winter Olympics, but it is making waves overseas....
Justin Timberlake intergrates Merch into Album Sales
GAME CHANGER. . . . $20 for Justin Timberlake's new album or $45 for this album and a branded long sleeve t-shirt? Following his huge Super Bowl LII performance and surprise Air Jordan 3 drop with Nike’s SNKRS app, Justin Timberlake has just released limited edition merchandise for his latest Man of the Woods album spanning two distinct long-sleeve T-shirts and a hoodie....
New Ideas from Europe
January is sourcing season in Europe, and Withers & Co wasn't able to get over to Europe (this year. . . ) but we did have our spies out in force, and have a collection of new items that are proving super popular in Europe. 1. Custom Shape Mints - When has having fresh breathe ever been out of fashion!? 2....
Australia Open Visor Sells Out With The Help Of Simona Halep
After negotiations to renew her contract with Adidas broke down world No. 1 Simona Halep ended up playing the Australian Open Tennis with no apparel sponsor!! So come the start of the tournament Halep ended up playing the tournament and a merchandise-store promotional visor....
Old Spice Turns Mundane Maintenance Into Genius Promotion
You know how staff come out in basketball games and mop up the floor during play stoppages so the players don't slip? It's a mundane, forgettable part of the live sports experience that you likely miss by going to the bathroom or getting snacks....
Tourism Based Merchandise at its Best!
Fiona the Hippopotamus Giving Cincinnati Zoo $480K Merchandise Bump Ahead of Her First BirthdayHere is a great working example for all of you in the tourism sector in New Zealand, showing how effective your merchandise and apparel sales can be, when done right! Since her premature birth last January, a hippopotamus named Fiona has proven a literal example of animal magnetism, with the mammal’s presence at the Cincinnati Zoo helping…...
The NFL Move Their Merchandise Away from Logo Slapping
Our friend Ted Church at Anthem Branding has been on this buzz for years now, and now one of the worlds largest users of merchandise and apparel the NFL are now following suit - moving away from logo slapping (of course there will always be a time and a place for a simple logo on a garment or merchandise item)....
7 Branded Products That Will Sell Fast In Your Brewery's Online Store
1. Flannel Shirts 2. Puffer Vests 3. Custom Hats 4. Pocket Tees 5. Bomber Jackets 6. Crew Neck Sweatshirts 7. Knit Beanies Content sourced from Anthem Branding. ...