Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand.
Gildan was established by the Chamandy family in 1984, after a long period of steady growth the brand has gone bananas in the last three years. 2014 saw the acquired Comfort Colors, this was followed by the acquisition of Alstyle in 2017, and most recently American Apparel in 2017....
People tend to overlook the proven power branded merchandise has to generate leads for their business. We all know there are certain limitations and expirations around display advertising, social posts and email campaigns that you don't experience with branded apparel and promotional products....
Have marketers lost touch with how crucial merchandise is for adding emotion to their brand? Many of us have had it wrong for years. We’re not in the promotional marketing business at all; we’re in the emotional marketing business. Howard Schultz from Starbucks’s said it best. He said the real value of their brand wasn’t coffee: “Starbucks’ coffee is exceptional … butemotional connectionis our true value proposition....
Here are three new branding techniques that you need to be aware of. Most other companies will be out there selling you a one colour screen print - not here! We are stoked that one of our kiwi partners are creating this branding technology. Our clients want to produce merchandise and apparel that enables them to make an emotional connection with their clients. Work with Withers & Co....
Every 6 months the promotional products industry converges on Hong Kong and China. 50 years ago when this all began it was for one trade show in Canton, China. Now there are more shows that you can shake a stick at, supplement those shows with business meetings, factory visits, social events and Hong Kong in particular becomes a pens salesman’s dream....
The Two Little Rascals are at it again, this time they have got a hold of our new Soft Toy/Screen Cleaner emoji. Read more about our promotional emojis or promotional, custom soft toys & plushes that have proven a fun and unique corporate gift....
GIFT IDEAS Here are a few new corporate gift ideas for you. Withers & Co. suppliers of promotional products NZ wide....
All business owners know that magical first hour of the day. You get to work early, unlock, turn on the lights, the heat pump, make a coffee, sit down and in that one uninterrupted hour you smash out four hours’ worth of work....
WHY GIVE CORPORATE GIFTS? Corporate gifting with promotional products and branded merchandise is a perfect opportunity to get face to face with your clients, you can review projects from the last 12 months, as well as seeing what they have planned for the next 12 months. The rule of thumb is that unless you make contact with your client every 3 months, you will be forgotten....
WHY IS SUBLIMATED APPAREL SO POPULAR? # 1 CreativityWith sublimation print colours are no longer a barrier. You move away from apply a logo to a garment, to now designing the garment from scratch. #2 Large Product RangeLarge number of garments -And the uniform for pretty Much every sport you can think of....
Withers & Co. will always be showing our client’s trending promotional products, that’s just what we do. Here are 3 items we think are a bit better than a promotional pen. Karma Kup What we (Withers & Co. ) love about the Karma Kup is that while others have copied it with their own personalised mugs, they don’t have the brand behind it like The Karma Kup does....
