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Withers & Co works hard to bring our clients new ideas, trends, and examples of how other companies are using promotional products, branded merchandise and apparel to take the from a company to a brand. These businesses know their merchandise and apparel is the only part of their brand their clients can touch, so it needs to be special. Our blog is a source for ideas and inspiration. Find something that resonates with you and Withers & Co can help you apply that concept to your merchandise and apparel here in New Zealand. 

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The Psychology Behind Successful B2B Christmas Gifting

The festive season presents a unique opportunity for businesses to deepen and strengthen their professional relationships through thoughtful B2B Christmas gifting. Beyond the exchange of tangible presents, the act of gifting in the corporate realm carries significant emotional and psychological implications that can contribute to the overall success and lasting impact of these exchanges....

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Lasting Impressions: Innovative B2B Christmas Gifting Ideas

The importance of making a lasting impression through B2B Christmas gifting cannot be overstated. Thoughtful, innovative gifts not only showcase your appreciation and gratitude but also reinforce your commitment to maintaining strong, healthy professional connections with partners and clients alike. However, with a plethora of gifting options available, finding the perfect gift that truly stands out and creates a memorable experience can be a daunting and time-consuming task....

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Embracing Sustainable and Eco-Friendly B2B Christmas Gifting

As global environmental concerns continue to grow, businesses are seeking ways to minimise their footprint while maintaining strong relationships with partners and clients. The festive season presents a unique opportunity for B2B companies to reflect on their Christmas gifting practices and incorporate sustainable and eco-friendly solutions that align with their values and those of their partners....

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Corporate Christmas Gift Ideas: Boosting Employee Engagement

The festive season presents a valuable opportunity for businesses to recognise their employees' hard work, celebrate achievements, and foster a positive work environment through thoughtful and meaningful corporate Christmas gifts. Thoughtfully curated gifts not only express gratitude and appreciation for your employees' dedication and commitment but can also boost morale, strengthen team bonds, and contribute to an engaging and thriving work culture....

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Sustainable B2B Christmas Gifting: Going Green with Your Corporate Gifts

The growing emphasis on sustainability has taken centre stage in the corporate world, with businesses embracing green practices to address pressing environmental concerns and meet the evolving expectations of their clients, partners, and employees. As a reflection of these values, eco-friendly corporate gifting options have gained traction, shaping the way businesses approach their B2B Christmas gift strategies....

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Creating Impactful Promotional Merchandise CampaignsNew Blog Post

Promotional merchandise campaigns are a staple in modern marketing, allowing businesses to engage directly with their target audience, boost brand awareness and enhance customer loyalty. Done correctly, a carefully crafted promotional campaign can leave a lasting impression, resonating with customers and staying at the forefront of their minds long after they've interacted with your brand....

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Elevate Your Brand with the Ultimate B2B Christmas Gift Guide

The festive season offers B2B companies an unparalleled opportunity to express their appreciation and build their brand reputation by carefully selecting meaningful corporate gifts for their valued clients, partners, and employees. Thoughtful corporate gifting reflects your business's attention to detail, commitment to excellence, and genuine respect for its network, directly translating into a robust, trustworthy brand image....

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Cost-Effective B2B Christmas Gifts: Balancing Budget and Impact

The festive season is a treasured occasion for businesses to express gratitude and strengthen relationships with clients, partners, and employees through thoughtful corporate gifts. However, budget constraints can pose a significant challenge for B2B companies seeking to make a lasting impact with their Christmas gifting campaigns....

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Corporate Gift Hampers for Building Strong B2B Relationships

The power of giving is an essential aspect of corporate relationships, especially in the B2B sector. A thoughtfully curated gift hamper can convey your company's appreciation for its business partners, displaying gratitude while strengthening the bond between organisations. In today's fast-paced world, meaningful gestures such as a well-crafted gift hamper can make an enormous difference in fostering loyalty and enhancing collaboration....

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A Guide to Eco-Friendly Corporate Gifts for B2B Companies

As the global community becomes increasingly aware of the pressing need to combat climate change and conserve resources, companies across all sectors are taking steps to reduce their environmental footprints. For businesses looking to strengthen their B2B relationships, seamlessly integrating eco-friendly initiatives into their corporate gifting strategies presents an opportunity to showcase their commitment to sustainability while promoting shared values....

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Tailored Corporate Gifting Solutions for Nurturing B2B Relationships

In the ever-evolving world of business, cultivating strong relationships with your B2B partners is crucial to fostering collaboration, promoting loyalty, and achieving mutual success. One effective way to nurture these connections and leave a lasting impression is through meaningful and tailored corporate gifting....

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The Global Appeal of Custom Corporate Gifts in B2B Relationships

In an increasingly connected global market, businesses face no shortage of opportunities to collaborate with international B2B partners. However, these partnerships come with their unique challenges, like overcoming cultural barriers and building trust with partners on a more personal level....

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